©2020 Tim Cohan

Wizarding World

Client/Agency:

Warner Bros./J.K. Rowling

Pentagram

Partner In Charge:

Emily Oberman

Designers:

Tim Cohan

Laura Berglund

Matt Varner

Typeface Consultant:

Jeremy Mickel

Project Span:

May 2017 – February 2019

The Wizarding World is J.K. Rowling's original magical universe encompassing the stories of Harry Potter, Fantastic Beasts, and more. It is an expansive collection of properties that spans publishing, film, interactive games, apparel, toys and is sure to keep growing.

 

This logo reaches back to the origins of the first franchise, the Harry Potter books. The wands of the leading characters represent the pages of book. The custom drawn typography combines attributes from Harry Potter (the lightning bolt) and Fantastic Beasts (the spikes and barbs) to create a unique new character set. In collaboration with Jeremy Mickel it was expanded to complete font in both standard and beastly weights.